This project involved designing the full visual identity and motion graphic ecosystem for The 10K Hat-Trick, an immersive live bar challenge created by Solarflare Studio and Island Marketing. The objective was to build a dynamic visual framework for a real-time, high-stakes game where participants attempt three sequential physical challenges for a £10,000 prize. The project required designing all visual assets, UI overlays, and real-time motion graphics across player registration microsites, venue screen displays, and live feedback animations.
My role was end-to-end: from concept to final delivery and after event videos across all formats — hero video, looping UI demos and social media cuts.
Why it looks
the way
it does
The production process focused on crafting high-impact UI elements and seamless motion design graphics tailored for high-energy sports bar environments. To ensure maximum contrast under bright venue lights, a high-visibility dark design system was paired with vibrant neon indicators and dynamic motion triggers. Every visual component, from the live registration interface to the instant state change animations, was animated to react in sync with real-time detection systems. Clean geometric typography was implemented alongside fluid screen transitions and a high-octane visual package to build tension during every 30-second challenge attempt.
